1 – Introduction
mkcroft AG respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit this website. By using this website, you agree to the practices described herein.
2 – Controller
mkcroft AG, Poststrasse 6, 6300 Zug, Switzerland is the controller of your personal data within the meaning of applicable data protection law, including the Swiss Federal Act on Data Protection (revFADP) and, where applicable, the EU General Data Protection Regulation (GDPR).
3 – Data We Collect
When you visit this website we may collect:
- Personal data voluntarily provided by you, such as your name, email address, and any details submitted via the contact form.
- Usage data automatically collected about your interaction with this website, including IP address, browser type, operating system, referral sources, and pages visited.
- Cookies and tracking technologies used to enhance user experience and analyse website traffic (see section 8).
4 – Purpose and Legal Basis
We use collected information to operate and improve this website, to personalise your experience, to respond to enquiries, to analyse usage and trends, and to ensure security and prevent fraudulent activity. The legal basis is legitimate interest for technical data, and consent or pre-contractual necessity for contact data.
5 – Retention
Server logs are retained for a maximum of 30 days and then deleted automatically. Contact correspondence is retained for as long as necessary to fulfil the purpose for which it was provided, and no longer than required by applicable law.
6 – Disclosure
We do not sell, rent, or trade your personal data. We may share your information with third-party service providers who assist in website maintenance, analytics, and operational services — acting strictly on our documented instructions. We may also disclose your information where required by law or in response to lawful requests by regulatory authorities.
7 – International Transfers
Our website is hosted on servers located within Switzerland and/or the European Economic Area. Where data is transferred outside these jurisdictions, we ensure an adequate level of protection through Standard Contractual Clauses or equivalent safeguards.
9 – Data Security
We implement appropriate technical and organisational security measures to protect your personal data from unauthorised access, misuse, or loss. However, no method of data transmission over the internet is entirely secure, and we cannot guarantee absolute protection.
10 – Third-Party Links
This website may contain links to external websites not operated by us. We are not responsible for the privacy practices of third-party sites and encourage you to review their privacy policies.
11 – Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- Right to access — request copies of your personal data.
- Right to rectification — request correction of inaccurate or incomplete data.
- Right to erasure — request deletion of your personal data under certain conditions.
- Right to restrict processing — request limitations on how we process your data.
- Right to data portability — request transfer of your data to another organisation or to you directly.
To exercise any of these rights, contact us at info@mkcroft.com.
12 – Modifications
We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.
13 – Contact & Complaints
Data protection queries may be directed to:
info@mkcroft.commkcroft AG, Zug, Switzerland
You have the right to lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC) or, where GDPR applies, the supervisory authority of your habitual residence.
Effective date: · mkcroft AG, Zug, Switzerland